Reinigung
3 Produkte
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Foam Intense AHA Complex
Foam Sensitiv biomimetic
Waschgel ultrasensitiv
Fresh skin begins with cleansers
Our cleansers combine gentle yet effective formulas suitable for all skin types. From hydrating creams and balms to fruit-fresh gels, each cleanser removes impurities without stripping your skin’s natural moisture barrier. With lush, vegan-friendly formulations inspired by K‑Beauty standards, cleaning your skin becomes a nurturing ritual that leaves you soft, refreshed, and ready for what comes next.
Do you already know the skincare basics?
Getting the fundamentals right makes all the difference. When you understand the simple steps behind cleansing, hydrating and protecting, building your routine becomes effortless—and every product you use works even better.
Skincare Steps
The basic steps of skincare are makeup removal, cleansing, targeted treatments, hydration (both water-based and oil-based) and sun protection.
Building your skincare routine
Creating your own skincare routine can feel challenging, as it depends on how many steps you want, your skin type, your concerns and your personal preferences.
A good place to start is by choosing a cleanser and a moisturizer that suit your skin, then considering if you need anything extra.
Cleansing the skin
Cleansing can be done with either one or two products. In a double cleanse, the skin is first washed with an oil-based product (such as a cleansing balm or oil) and then followed by a water-based product (such as a gel, cream or milk cleanser).
Moisturizing the skin
The skin needs both hydration (water) and moisture (oil). All skin types benefit from hydration, but some may be especially dehydrated and require more water-based care.
Exfoliating the skin
The skin naturally sheds dead cells, but sometimes it needs a little help. Dead skin buildup can make the complexion look dull and clog pores, which may lead to breakouts and blackheads.
